CHINA

China is fast becoming the engine of the world. The macro economic data constantly show what China has been achieving since the early 1980's (when Alex and Robin first started working in China ) and the No 1 position it is likely to reach in the 21 st century.

China doesn't stand still for a moment. The ways of doing business are evolving as the economy evolves. Today a Chinese company is just as likely to want to take you over as buy your products.

Alex and Robin have over the last 20 years developed and maintained a network of associates in Hong Kong and China . Many of the early associates are today highly successful businessmen in China and Hong Kong in their own right. In China and Hong Kong it's more about who you know and what you know and whether you are trustworthy after you've ascertained that you have a mutual interest in doing business (which in any event is still the prerequisite!).

Although China and Chinese businessmen are becoming ever more westernised in their approach to business, the cultural gap remains and you need to bridge it if you are to do business successfully. You may also need access to the wide “western” network in Hong Kong which has contributed so well to Hong Kong's stability and China 's growth.

In order to facilitate your entry into the Chinese market ASL offers a range of “Progressive Entry Options”. You can choose, literally, from the menu.

There is no point in blundering your way through to costly failure when you can succeed by using the expertise of people who have been there before and who can advise you on how best to proceed today. It's not easy to get it right in China even for experienced people. You need a variety of tools, contacts, plans and experience if you're to succeed. But China is really worth it. Its buying capacity is enormous and its business capacity is breathtaking. The Chinese Tiger is exciting and challenging but ultimately demanding and not for the faint-hearted.

The partners of ASL and their associates can demonstrate a long track record of doing business in China in Telecomms and Aerospace. These activities have embraced selling hundreds of millions of pounds of Telecomms equipment to China , forming partnerships, Transfer of Technology, Local Manufacture and Joint Ventures.

China is still very focussed on inward investment but increasingly the industries, which enjoyed such investments over the last 20 years, are just as interested in investing in Europe .