KOREA

Korea is different. Building relationships is crucial to success. A key element in doing business in Korea is knowing the pitfalls and determining early on what your real challenges are – not easy for a newcomer.

Robin Godden is domiciled in Seoul although he spends half his time in Hong Kong . He has lived and worked in Seoul for the last 6 years. He speaks fluent Korean – highly unusual for a westerner. He has gotten to know his way around the Korean Aerospace and Defence markets and socialises appropriately with relevant officials. Robin is able to access information which non-Korean speakers cannot.

In order to facilitate your entry into the market and minimise your costs, ASL offers a range of “Progressive Entry Options”. You can choose, literally, from the menu.

You need to understand what the Korean end-game is and how you can work with it. Doing business in Korea is very much a two-way street. Failure to recognise this and adapt sales and marketing strategies has led to failure for even the largest companies. Noone is smarter than the customer. Work with him, and us, and you'll stand a real chance of success.

In order to ensure you're on firm ground, you'll get a briefing on the Procurement Process for your Industry, a description of the Administrative Hierarchy and how it works including any appropriate Organigrammes, advice on Korean Government subsidies and policies for new start-ups, use of local agents and distributors where necessary, meetings and introductions plus follow-up after your visit to Korea.